NYT Strands Hints and Answers for October 11, 2025 (#587)
Spoiler-safe hints for the NYT Strands puzzle of October 11, 2025: the theme clue first, then first letters, word lengths, the spangram, and the full grid.
Stuck on the Strands puzzle of October 11, 2025? Start with the theme, take one rung at a time, and stop as soon as the grid opens up. Nothing below is revealed until you tap it.
Hints for October 11, 2025, one rung at a time
ThemeToday’s theme
That's branding
Today’s theme is “That's branding”. All 6 theme words fit that idea — and the spangram names it outright.
Hint 2First letters
Sorted alphabetically, the first letters are A, A, B, P, S, S. Several share a starting letter (A, S).
Hint 3Word lengths
The theme words are 5, 5, 6, 6, 7 and 8 letters long. The shortest is 5 letters, the longest 8.
SpangramThe spangram
ICONICLOGOS
It is a single word of 11 letters and it touches two opposite sides of the board.
Starts with I, ends with S.
AnswersAll theme words
- APPLE5 letters
- SHELL5 letters
- ARCHES6 letters
- SWOOSH6 letters
- PEACOCK7 letters
- BULLSEYE8 letters
BoardThe completed grid
Theme wordSpangramEach line follows one word; the small number is that letter’s place in it.